BKNG

Nasdaq

Booking Holdings Inc.

Consumer Discretionary, Hotels, Resorts & Cruise Lines

$214.42

close 7 Aug 2026

-0.07%

52-week change

$161.11B

market cap

$150.14

$231.80

52-week range

Expected price

$274.28 – $335.23

Current price

$214.42

Signal

Could be undervalued

A historical-multiple reference, never a fair-value claim. The band uses only data public at each date and ends at the latest month — no forward estimates.

Current multiples

P/E (TTM)22.92x

P/S (TTM)5.70x

P/B-14.94x

EV/EBITDA (TTM)16.65x

FCF yield (TTM)5.92%

PEG (TTM, GAAP)0.78

Context

P/E, own 5-year average57.91x

P/E, sector median22.78x*

Price at 5-year median P/E$305.58*

Indicated dividend yield0.78%

Forward — analyst consensus

Forward P/E (FY2026)20.52x*

Forward P/E (FY2027)17.32x

Forward PEG1.11*

Consensus EPS FY2026 (32 analysts)$10.45

EPS growth (FY2026→FY2027)18.46%

Revenue growth (FY2026)8.74%

Street view

Price target (mean)$237.36*

Target upside10.70%

Ratings (buy / hold / sell)30 / 8 / 0

FY2026 EPS revisions, 30d (up / down)4 / 3

5-year history

Dashed line: average of month-end values

P/E (TTM)

P/S (TTM)

P/B

FCF yield (TTM)

Dividend yield

period to 30 Jun 2026, filed 4 Aug 2026, close 7 Aug 2026

Discounted cash flow

Ten projected years plus a perpetuity, prefilled from filings — a model to argue with, never a fair-value claim.

Free cash flow, last ten years and TTM

10Y CAGR +11.61%

Assumptions

Growth rate, years 1–10%

Perpetual growth%Discount rate%

Base FCF$M

As filed — not assumptions

Current price$214.42

Cash & equivalents$17.21B

Total debt$20.18B

Shares outstanding751.38M

Result

DCF price per share$477.55

Current price$214.42

Margin of safety+122.72%

PV of years 1–10$114.81B

PV of terminal value$246.98B

Equity value$358.82B

Market-implied growth+1.47%

Projected FCF, years 1–10

Hover for PV and growth

Projection detail

Override growth for any year; blank years use the uniform rate

Year	2026	2027	2028	2029	2030	2031	2032	2033	2034	2035	Terminal
Growth, %											2.5
FCF	$10.65B	$11.88B	$13.26B	$14.80B	$16.52B	$18.44B	$20.58B	$22.97B	$25.63B	$28.61B	$533.21B
PV	$9.86B	$10.19B	$10.53B	$10.88B	$11.24B	$11.62B	$12.01B	$12.41B	$12.82B	$13.25B	$246.98B

period to 30 Jun 2026, filed 4 Aug 2026, close 7 Aug 2026